“In Book 2 of The Innovation Opportunity, author Grant Ferry details the fundamentals of business management and strategy to ensure that your innovation efforts are focused where they count. While most people understand innovation is critical to success, many businesses fail to focus on developing their innovation capabilities, and very few undertake the essential groundwork required for successful and ongoing innovation activity. Misguided innovation is a recipe for disaster and equally detrimental as failing to innovate. Having been in business for many years, I only wish that I had access to this book years ago. It’s a powerhouse of knowledge essential to every business, especially those wanting to get the most from their innovation efforts.”
