make innovation part of your business' dna

Our expert innovation capability development services show you how.

  • Lay the foundations for successful innovation.
  • Find the right innovation projects for your business.
  • Create an innovative business culture.

Innovation capability development is a critical component of creating and sustaining a successful business. But taking an impulsive approach to innovation often leads to minimal traction, wasted resources and poor performance.

smarter resource allocations boost innovation

When your capital and time are limited, aligning your innovation efforts with your business mission, strategy and vision are vital if you want your investment to bear fruit.

Well-developed and executed business strategies and management practices are essential to effective innovation. Without them, your efforts can lead you away from your goals, curtailing innovation efforts and jeopardising precious resources.

8 steps to more effective innovation capability development

01

change minds

Mindset training helps overcome limiting beliefs and encourage everyone in your business to adopt a growth mindset.

02

understanding your why

Knowing why your business exists and being clear about its deeper purpose helps you determine your direction and motivate your team.

03

inspire sustained effort

Establish a challenging, crystal-clear vision of the future to align efforts where they count and inspire your team’s performance and resilience.

04

build commitment

Communicate your purpose, vision and strategy with your team at every opportunity.

05

create competitive advantage

Develop and implement sound business and innovation strategies that realise your business vision.

06

Maximise creativity

Lead the way and secure the right talent – promote learning, creativity, collaboration and openness to new ideas to fuel your innovation efforts.

07

Keep up momentum

Implement the right processes and procedures to help you search, select, implement and capture new value from your innovation efforts.

08

Communicate your progress

Measure performance, celebrate wins and share failures to build trust, learn and encourage your team to take risks required to create the future!

Get expert help every step of the way

Our innovation capability development services take the mystery out of innovation, embedding it in your business and driving long-term growth and success.

We’ll show you how to generate the income you need today while engaging in the projects that will provide tomorrow’s income and the business models of the future.

We’ll help you:

  • Lay the foundations for success with mindset training that breaks down barriers to change and establish an innovation-focused mission, vision and winning strategy.
  • Select an initial innovation project that matches your resources and capabilities while stretching your research, idea generation, solution development and commercialisation capabilities.
  • Learn as you go, creating the environment, systems, processes, routines and culture necessary to nurture ongoing innovation and build your innovation capability over time.

get affordable, practical advice and innovation capability development training tailored to your business without the top tier price tag.

Book a free 30-minute innovation consultation now on 1300 551 040 or email us for more information.

FAQs

What is innovation?

Innovation = Creativity + Commercialisation
Innovation is a process that involves applying creativity, knowledge and ideas in ways that generate value (something that makes someone’s life better). In the context of a business, something that can be provided at a profit. This requires an understanding of the creative processes that generate new and useful ideas, as well as the ability to marshal the resources and capabilities needed to turn those ideas into a commercial reality.

What are the types of innovation business can undertake?

The types of business innovation can be categorised into:

  • Process innovation — changing the way you create or deliver your product or service, which improves the efficiencies you and/or your customers enjoy.
  • Product offering innovation — changes in your product or service that increase the actual or perceived value that your customers enjoy.
  • Market position innovation — changes in the way you position your product or service in the market, to attract new customers.
  • Business model innovation — wholesale changes to your business model (its resources, activities and customer value proposition) that establish an entirely new way of doing business.

Why is innovation important?

Innovation is the only activity that prevents your competitive advantage from eroding amid changes in the business environment and your competitors’ actions. Nevertheless, business owners often succumb to the daily grind of ‘putting out fires’ and ‘bringing home the bacon’, failing to recognise the need for innovation or neglecting to devote the necessary focus and resources to it. If you are looking to move beyond survival to grow your business and maximise your wealth, building your innovation capability is essential.

What is an innovation strategy?

An innovation strategy is the set of choices you make and actions you take to create new value, commercialise it, and, in turn, sustain competitive advantage and achieve your business mission and vision.

Are business and innovation strategy related?

Yes. The first step to effective innovation is to know where it’s most needed to achieve the business goals. This means your innovation strategy must be constructed on a sound business strategy; otherwise, you risk ad hoc, unfocused innovation that wastes resources and threatens the future of your innovation activity.

What are the key steps in developing an innovation strategy?

  1. Defining the context in which your innovation search activities will take place and the high-level criteria your innovation projects must satisfy based on your business mission, vision and strategy
  2. Establishing your innovation investment objectives
  3. Considering your innovation investment alternatives and establishing your investment portfolio weighting
  4. Establishing suitable innovation performance metrics for each investment time horizon
  5. Establishing a suitable investment review timeframe.

Is the pace of innovation changing?

Yes and this trend is accelerating and will continue to bring a great deal of complexity, uncertainty and competitive pressure to bear. Ongoing commercial success depends not only on your ability to innovate, but increasingly on the speed of innovation.

What does ongoing innovation mean?

Ongoing innovation is a learning process that involves searching, selecting, implementing, and capturing value from knowledge and ideas. It involves generating many ideas, followed by an elimination process that is typically experimentation or trial-and-error-based. Ultimately, the elimination process narrows the options for further development and refinement until the idea emerges as a practical, valuable solution. Accordingly, innovation involves learning from failure (preferably quickly and cheaply) to generate ideas, create knowledge, and capture commercial value.

Why is a structured approach to innovation important for my business?

Those who approach innovation impulsively typically establish little traction, waste resources, fail to develop the requisite skills, and perform poorly. Innovation can be costly, especially if misguided or poorly executed. Fortunately, innovation is a field of business management that’s evolving rapidly; with the right support, it can be effectively managed and developed into a core business function, becoming a source of enduring competitive advantage and long-term success.

What are the key steps in Fortitude’s innovation capability development process?

Depending on how far you are along on the innovation journey, this involves:

  1. Starting with a clear and well-developed innovation strategy
  2. Selecting a project that has the potential to provide meaningful benefits without being all-consuming
  3. Planning the project and allocating the resources necessary to accomplish it
  4. Undertaking the necessary research and generating sufficient insight into the nature of the problem to ensure the right problem is being addressed
  5. Solving problems the right way by exploring, testing, validating and refining potential solutions before seeking to implement them
  6. Managing knowledge and improving your innovation processes and capabilities as projects proceed.

Can you help us pick the right innovation project?

Yes. Fortitude helps you select projects that align with your business strategy, resources and capabilities, while also pushing your innovation capability boundaries in idea generation and selection, solution development, and commercialisation.

What support do you provide during the implementation phase?

Fortitude takes you through the entire process in building the necessary environment, systems, procedures, and routines—ensuring you can capture new value and sustain innovation over time. We are just a phone call away at every step.