Grant Ferry established Fortitude Business Consulting in 2014, after two decades in public practice at one of Australia’s largest accounting and business advisory firms.
He discovered the firm’s almost exclusive focus on profit was destroying its culture and placed customers and their needs too far behind other stakeholders. The business was destroying value rather than creating it!
With an entrepreneurial spirit, a desire to harness innovation opportunities and a commitment to giving owner-operated businesses affordable access to ‘Big 4’ firm experience and capabilities, Fortitude now works with clients Australia-wide, helping them to cement their success.