Marketing Strategy

Marketing Strategy

To create awareness of your products and services and have prospects give them due consideration and ultimately take the action you want them to, you must have a clear Marketing Strategy.

Demand creation is an essential task for virtually every business!

How you go about developing a marketing strategy that will create demand for your products and services, needs to be directly linked to your Business Strategy and integrated into all your business activities.

Marketing Strategy Needs to be Strategic!

A strategic approach to marketing requires an understanding of:

  • Why you are trying to do what you’re doing
  • Who you are trying to reach
  • What you are trying to accomplish
  • Where you can reach them
  • What you need to say to them

Marketing in Action

At Fortitude, we help you develop a Marketing Strategy that aligns with your Business Strategy and informs what marketing collateral and activity is required to create demand for your product or service.

If you outsource these activities, our Strategic Marketing Plans can be used to instruct and guide your creative people and ensure that everyone stays on track with your overarching goals and objectives.


Creating demand is an essential task that must integrate with your Business Strategy and other activities.

You must know the why, who, what, where and when of Marketing Strategy to maximise success.

If you would like to learn more about how to develop an effective Marketing Strategy and increase the demand for your product or service, give Grant at Fortitude Business Consulting a call today on 1300 551 040.

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