A recreational focused, corporate team building business was struggling to create adequate demand for their services. The business had an attractive offering, but no clear idea or strategy about how to market the business effectively. The owners were very good at interacting with customers and delivering a unique team building experience, but they weren’t marketers.
In conjunction with the owners, we prepared a strategic marketing plan that:
- Explored external operating environmental factors and critical success factors the owners needed to be aware of
- Reviewed internal business operations, including its vision, product offering, culture, etc., establishing a clear business strategy and pathway to success
- Identified a clear marketing strategy, objectives and an implementation plan.
With a clear marketing plan, the business could create the marketing assets and engage in the marketing campaigns to capture a larger share of the market and industry profit. It increased revenue by an average of 25% per annum over the next four years – 20% per annum higher than the four prior years.